Living benefit riders to life insurance policies: Pricing considerations and strategy
Adding benefit riders to policies provides meaningful coverage for those who need it, and carriers usually can do so at a relatively low cost.
In February 2019, Milliman released its inaugural Critical Illness (CI) Survey report. This report represents 38 carriers and $1.4 billion in inforce premium. The survey explores numerous facets of the CI market, including sales and inforce, buyer profile, product features, underwriting, pricing and profitability, lapses, risks, and billing and administration. Additionally, we segment data, where appropriate, by group, worksite individual, and non-worksite individual. We provide a comprehensive analysis of key market trends with insights from our consultants. For more information, please contact David Bahlinger in our Tampa, Florida, office.